Are companies wasting their money buying Facebook adverts
given that the majority who chose to click the “like button” are either fake
Facebook profiles or users who have no interest in the company’s products or
services whatsoever?
By: Ringo Bones
A recent investigation recently uncovered by the BBC had
recently uncovered a somewhat sobering fact about companies paying good money
to buy advertising on Facebook and other leading social media. Majority of
users who chose to click the “like button” are either fake Facebook profiles or
users who have zero interest whatsoever on the company’s products and services
being advertised – i.e. just clicking the like button at random. But does this
mean that companies buying advertisement time on Facebook and other leading
social network sites are just really wasting their money?
A recent investigation done by the BBC shows that a typical
company buying a Facebook advertisement space has on average gets 3,000 like
clicks during the first 24 hours of their ads being uploaded. Companies based
on the United States and Europe - some that don’t even have brick and mortar
shops in the more “austere” parts of South-East Asia and Africa – usually still
get a lot of like button clicks from these places. Is this really a tad
suspicious from an I.T. standpoint?
Sadly, the powers-that-be running Facebook still doesn’t
give a rat’s ass about fake profiles and users because these fake Facebook
users still fatten the famed social network’s bottom line. Unless these fake
Facebook users violate the social network’s established community standards –
they will more likely continue to opt to choose to click the like button at
random. Like are there really high-end audio enthusiasts in the Sudan who also
share my passion on single-ended triode amplifiers?
