Sunday, September 6, 2015

Fujitsu: The Gold Standard For Corporate Social Responsibility?

Even though it was voted the most socially responsible company of 2014, does Fujitsu represent the “gold standard” of corporate social responsibility?

By: Ringo Bones 

Often seen as a “box ticking exercise” of giving back a significant fraction of the billions of dollars of profits that they earn by big and wealthy corporate firms, corporate social responsibility has been a buzzword a couple of years before the 2008 global credit crunch. And given that Fujitsu was voted as the most socially responsible company of 2014, what are the various highly visible give-back-to-the-local-community programs that the firm had recently performed to deserve such accolade? 

According to Duncan Tait, head of Fujitsu’s Europe, Middle East and North Africa branches, Fujitsu is currently spending 2.1 billion US dollars to tackle some of the world’s biggest problems. Like providing affordable food and clean drinking water to the world’s poorest in an environmentally friendly and sustainable manner. Fujitsu is also one of the main “talent scouts” of the poorest parts of the world where they are notable for finding and hiring talented people from these deprived regions whose skills could contribute to their company and provide these people career advancement regardless of their race, religion or sexual preference. At present, Fujitsu is the world’s biggest information technology firm closely followed by IBM and Hewlett Packard.

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