Given that Facebook’s stock value never went higher than its
initial floatation, should prospective investors exercise caution when jumping
on the Twitter IPO bandwagon?
By: Ringo Bones
Even though Twitter’s eagerly awaited IPO / stock market
floatation was announced late last Thursday, September 12, 2013, many
institutional investors seem to be exercising restraint when it comes to
jumping on the Twitter bandwagon after the top brass running the very popular
social media site decided plans to monetize their current popularity. Maybe it
was because of Facebook IPOs never regaining their initial floatation value
since released over a year ago. But will Twitter buck the trend and manage to
do a miracle – i.e. be a better social media site IPO than Facebook?
It may seem not that long ago that Twitter founder Jack
Dorsey made his first ever Tweet back in 2006 that Twitter became the social
media site of choice of alleged pathological narcissists. Mollycoddling excuses
aside, when seen for its mere advertisement revenue potential – Twitter is
worth about 10 billion US dollars – about a quarter that of Facebook. And with
200 million plus users – a fifth that of Facebook – many wonder if investing in
the upcoming Twitter IPO is a genuinely economically viable move.
Twitter is slated to earn over 528 million US dollars via
advertisement revenue this 2013. Many see it as a better investment than
Facebook due to the high profile users currently on it. As in US President
Barack Obama and the rather somewhat unsavory types like disgraced NYC mayoral
candidate Anthony Weiner who Tweeted photos of his privates. But will the
resulting IPO money might blunt Twitter’s edginess factor in comparison to
Facebook? After all when Facebook got its IPO and tried to “proverbiably” clean
up its act by strictly policing posts – i.e. putting sanctions not just on
“alleged pornographic posts” but also on “controversial” political posts like Uyghur
Statehood Movement posts, Free Liu Xiaobo posts, Tibetan Freedom posts, etc.
Might Twitter suddenly become a proverbial “police state” like Facebook once
the millions of IPO revenues comes pouring in?