Despite the fears of a “Mobilegeddon”, does your dedicated commercial website compliant with Google’s latest “mobile friendly update”?
By: Ringo Bones
If your “economically-viable” website is not “Google Mobile
Friendly”, it could not be earning as much money as it should be. A few days
ago, anyone with a dedicated economically viable website had been busy to
comply with their “Mobilegeddon checklists” due to social media wide “Mobilegeddon
scare” a few days ago in order to avoid their site from retreating from Google’s
top-tier search results. But does a mobile-friendly website insure a recipe for
success in the face of Google’s recent revamp of its search algorithm to
prioritize mobile friendly websites priority for top-tier Google search results?
A few web savvy nettizens first learned of Google’s plan to release
a new search results algorithm designed to reward mobile-friendly web pages
back in February 2015. According to these web savvy nettizens, it’s
unprecedented for Google to pre-announce a big algorithmic change like this,
but Google did so in order to give online publishers ample time to make their
sites more “mobile friendly”.
Google’s brand new search results algorithm was officially
launched back in April 21, 2015. Fortunately, according to Google, this update
will impact only mobile searches and it will give a search results ranking boost
to mobile-friendly pages in Google’s mobile search results only. As it will
only impact mobile searches – as in mobile smartphone devices (powered by
Google’s Android?) and will have no impact on your desktop computer’s search
ranking results. Tablet computer search results are the same as desktop search
results.
Even though experts say that in order for your website to
comply to be “mobile friendly”, it must have easily clickable function buttons
and must easily resize its fonts and graphics to fit into mobile devices,
according to Google, the only “official way” to know if your site is already
indexed by Google as “mobile friendly” is to see if your site has the “mobile
friendly label” in the mobile search results. Using Google’s official mobile
friendly testing tool will show if your site is “mobile friendly”, but Google
may still need some time to update their index to pick up on the fact that your
web pages are mobile friendly. You can also check with the mobile usability
reports within Google Webmaster Tools, but those can be fairly delayed.
Since 2013, premium online adverts – i.e. ones that make
your website earn more money in its operation – had been relegated by Google on
mobile device search results. That is, your website earns more money if more
people are using Google to search for it on their mobile devices. Recently, it
has been announced that Google had been telling the press that they are “experimenting”
with a new mobile friendly search ranking algorithm as far back as December 2014.
